Higher website rankings are the holy grail of every business owner today. If you have an online business, then you might be aware of its importance to gain brand exposure in the competitive market. The online marketplace is no different from the traditional ones, yet it is more intimidating to the newcomers. The ongoing coronavirus pandemic is disrupting financial projections for all businesses regardless of the size. The restrictions to curb the virus’s spread force businesses to shift their operations digitally to survive through the pandemic. However, the sudden shift from the traditional brick-and-mortar to a more advanced digital landscape adds more challenges. Website ranking is one of these challenges that arise after the transition to digital.
Building an online presence was already an important tactic for businesses before the pandemic. However, with the soaring competition and online challenges, simply having a website is not enough to achieve business goals. If your audience is searching for your products and services and is not listing them among the results, you miss out on huge. It is where search engine optimization(SEO) steps in to maintain your online presence. This process involves optimizing the quality and quantity of the content to attract traffic and climb the search engine rankings. Since the consumer market is shifting from traditional door-to-door to more advanced sales on the internet, SEO must be the top priority of every business. Fortunately, it is never too late to adopt these advanced strategies and extend your website’s rankings. With that said, let’s discuss tips to boost your website rankings.
- Publishing Relevant Content
One of the top ways to improve your website’s rankings is by posting relevant content. Content is the key to drive traffic to your website, which in return impacts your rankings. Search engines are always improving the quality of the search experience for their users. They regularly update the algorithm to improve the search results for the relevant search query. However, it also encourages the website owners to post relevant content for the keywords relevant to the search queries.
It is vital to perform keyword research to identify which keywords are relevant and most searched for your web pages. Think about the relevant terms that your audience might search on Google. This way, you can generate high-quality content and put your website in a higher position, thus giving brand exposure to your business.
Moreover, it is essential to note that your website should not have duplicate content. Since Google determines the quality and relevancy of the content for indexing, duplicate content makes it harder to index for rankings. For that instance, you can use canonical tags, which will fix the problem of duplicate content. You can also check Beginner’s Guide to Canonical Tags to fix the duplicate content and index the essential pages. The key is to clear out any factors that can get your website penalized and hurting your business.
- Improve Page Loading Speed
Improving the website speeds is a crucial step towards boosting the website’s rankings. Google also promotes websites with fast loading speeds rather than websites that take forever to load. For that instance, it is imperative to put the prime focus on the loading speed. No matter how good your content marketing strategy is, the high loading speeds will not extend your website’s performance online.
The main reason behind it is that the slow loading speeds will hurt your business website drastically. For instance, if a website takes longer to load, the visitors will instantly bounce without any interaction on your website. It will increase your website’s bounce rate, which can indirectly impact the SEO of your website. According to research, more than 40% of the users expect the website to load within 3 seconds or abandon it without interaction. Google determines the popularity and search traffic of your website and then adjusts your ranking accordingly. If your website user retention and traffic are low because of the slow loading, it might never list your website higher in SERPs.
- Going Social
Social media is another excellent platform to promote your business and rank your website higher on the search results. Using social media can not only improve your website traffic but also builds the credibility of your website. Businesses can produce quality content for social media to target their audience. Short snippets of the information or engaging headlines can boost the website traffic of your website.
Although, social media will not send any rankings signals to search engines to rank your website. However, it will set your website’s position to retain visitors to your website, which is the prime ranking factor on search engines. For that instance, professionals advise making the most out of social media by promoting your content and maximizing your website’s traffic.
- Build Backlinks
In today’s changing digital landscape, building quality backlinks have never been more crucial. Backlinks are a highly effective approach to gaining traction on search engines no matter your business’s niche. Backlinks are the URLs that point from one website to another. These URLs point from other websites to yours. You might be wondering, how does that work?
The search engine uses crawler bots that crawl through the links to identify the relevancy of content and index them for ranking on search engines. While crawling, they will also discover the links that point to your website, thus giving you more “vote of confidence” to rank higher in the SERPs. For that instance, it is important to build quality backlinks that share the key traits for valuable, credible, and useful resources to your website.
- Publish Long-Form Content
It might come as a surprise to many, but the long-form content tends to rank higher in the SERPs than shorter blogs. Since most people face lockdown during the pandemic, they search for news, work, or learning something new. According to research, long-form content gains more SERPs value than the shorter ones. Leveraging this strategy can improve your content quality as well as the website rankings on the search engine.
- Mobile-First Index
Mobile-first index is another ranking factor from Google that is also important for achieving a higher ranking. The factor states that Google will primarily index the website that supports mobile responsiveness. As said earlier, the changing consumer behaviors are the prime drivers of new algorithms. With over 60% of the searches coming from mobile phones, Google will give more traction to mobile responsive websites. The main goal of Google is to enhance the search experience for its users and the interaction on your website.
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Numerous SEO strategies can take your website rankings to the next level. SEO is a continuous and slow process that takes time to deliver positive results. Make sure to measure your website’s progress daily to identify whether a specific strategy is working or not. Soon enough, you will be able to realize the performance and its impact on your website.