Marketing is one of the most sought after specialisations among MBA aspirants. The scope of MBA in Marketing is great with ample opportunities for employment after graduation. Marketing teams of top MNCs are usually quite large, and employ several people.
The field deals with how products and services are marketed in different regions. Along with managerial skills, one needs the ability to interpret local markets well in order to be successful as a marketing professional.
- Scope of MBA in Marketing
After an MBA in Marketing one finds scope of employment in different types of companies. The sector you find employment in will depend on your prior experience as an intern. Some of the positions that an MBA in Marketing graduate can get placed in are:
- Product Manager
- Brand Manager
- Sales Manager
- Media Planner
The salary you get after placement will be somewhere between 4-6 LPA. After a few years of experience, it will increase significantly. Graduates from good colleges often secure higher CTCs of above 8 -12 LPA or above.
In good colleges students get exposed to the industry environment, along with project-based learning. Some colleges even offer students the opportunity to study abroad. All these factors contribute to a better scope of MBA in Marketing from top B schools.
- Top 4 Colleges in India
- RR Institution, Bangalore
The Institute offers a 2 years full-time MBA programme in Marketing Management that is one of the best in South India. RR Institution Bangalore has partnered with Sunstone Eduversity to offer world-class MBA programmes.
The scope of MBA in Marketing graduates increases vastly due to the 400 plus recruiters that Sunstone has on board. The institute guarantees placement, or else the money is refunded to the student. There is also an option for a 10 days Global Exposure Program which facilitates international exposure.
Moreover, students can also choose to pay a recalibrated fee after placement, with only an initial amount at the beginning for registration. Many companies recruit regularly from Sunstone, some of them are:
- Axis Bank
- Amity University, Noida
Amity offers an MBA in Marketing and Sales at their Noida campus. The 2 years full time course is available in the regional campuses as well. Amity has a global environment and the students can benefit from the tie-ups they have through the Dubai campus.
Amity’s legacy as a top private institution is well established. With over 11 campuses spread across the country, it has been consistently ranked as one of the best private universities in India at the moment.
Moreover, they have developed a trusted relationship with many companies,which lead to good placements every year. The fee for the programme is 5 Lakhs in 2 years and admission is done on the basis of CAT/GMAT/CMAT percentiles.
- Lovely Professional University, Jalandhar
The MBA (Honours) programme at LPU offers a specialisation in Marketing. The course has an entrepreneurship orientation and focuses on hands-on learning experience. The course has accreditation from NMAT and ACBSP.
The eligibility criteria for the programme is 50% marks in Bachelors with a valid score in CAT/ XAT/ CMAT/ NMAT/ MAT/ LPUNEST. The final selection is done on the basis of written essays, interview and work experience. The course fee
LPU has many industrial tie-ups and the programme extensively covers workshops, internships, live projects and community development projects. Some of the top recruiters at LPU are:
- SIMB, Pune
Symbiosis Institute of Business Management, Pune, offers a 2 years full-time MBA programme with specialisation in Marketing. It is SIMB’s flagship programme and undoubtedly one of the best in India by far. It is an elite institute and the course fee is 21.5 Lakhs for 2 years.
The first stage of admission involves appearing for the Symbiosis National Aptitude (SANP) Test. The shortlisted candidates go through a session of group exercise, personal interview and written test.
The process for international students is different and takes place through the Symbiosis Centre for International Education. The following are some of the names in the long list of top recruiters that hire from SIMB:
- British Telecom
Clearly, an MBA in Marketing is a very lucrative choice because of the prospects it offers after graduation. Doing an MBA from a top college vastly maximises your chances of getting a good placement with a handsome CTC. Naturally, the process is quite competitive, and requires careful attention to every bit of information while researching colleges.